It goes beyond that, too. He has a track record of making decisions that benefit employees and shoppers while having little or no direct benefit to the company

It goes beyond that, too. He has a track record of making decisions that benefit employees and shoppers while having little or no direct benefit to the company. In some cases he chose to absorb costs he could have easily passed on to one group or the other. He regularly attends weddings, funerals, ad other such events for his employees and their families.