I'm curious what their metric was for "user experience." I did read that portion - but anyone who's done any work in search for very long knows that's google's

I'm curious what their metric was for "user experience." I did read that portion - but anyone who's done any work in search for very long knows that's google's response to most thing (the recent removal of exact match in ppc is meant to make the platform more accessible, but really just increases impressions / clicks by default and removes the fine tuning that you could do on an advanced level).