3 ms·

Because they spent time working on it.

• michaelhoffman 12y ago
  Right, and they also convinced web publishers to spend time working on it.
  • unreal37 12y ago
    Agreed. Authorship was supposed to be a revolution in search marketing. Author Rank was the new Page Rank. It was the Next Big Thing (TM). And now it's dead.
  • codezero 12y ago
    So this is a clear issue of misaligned priorities between content seekers and content providers I guess. I'm very very glad they went with the optimum for content seekers in this case.
    • michaelhoffman 12y ago
      It's less that the priorities are misaligned, and more that Google wasted the time of the content providers by recommending that they do something that is no longer going to be used.
      • codezero 12y ago
        Google is constantly changing the way results show up and ranking and content creators are always shuffling to get ahead, I don't see how this is any different from something like say, Panda, or any other periodic change to how Google presents information. I get your point though.