> I think this is mostly a myth when it comes to consumer software. People say they like privacy/confidentiality/security but they are not willing to make any c

> I think this is mostly a myth when it comes to consumer software. People say they like privacy/confidentiality/security but they are not willing to make any compromises to get it even if those compromises are very small in comparison to the privacy/security wins. I know almost nothing about marketing consumer software, but if Mozilla/Firefox established itself now as the leaders in privacy, they may have an insurmountable lead in consumers' minds when/if the market moves that way. (I realize the same could be said about any product/feature for which there currently is little demand: 'If Mozilla/Firefox started providing free cheezy-poofs with their browser now, they'd have an insurmountable lead when the market moved that way.')