I'm a Google News user, and think yes, I am the market. I also read and skim magazines (your definition of the market). In general, for all content, all people

I'm a Google News user, and think yes, I am the market. I also read and skim magazines (your definition of the market). In general, for all content, all people skim to choose what to read. It's what printed layout, and even web layout, is based upon (with possible exception of scientific/research journals - those always give me a text overload headache). In my opinion, I could see something like this working if it was presenting me with printed content (say the actual print newspaper or magazine, which in some instances you can get in pdf viewer format that is similar to this). But for web content, the existing method is better. The new format is actually harder to read/scan (and I'm using a 22inch display). So I expand the many articles to one per page, and use the arrow navigation to go article to article. The result is more time spent trying to catch up on news, and more clicks since I have to bypass the articles I have no interest in reading. My choice would be to go elsewhere if this was all Google News provided.