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I do plenty of cold emailing, and this email is effective due to the counter-intuitive order of content in the email AND the brevity of the content. Starting o
by robodale 12y ago
I do plenty of cold emailing, and this email is effective due to the counter-intuitive order of content in the email AND the brevity of the content.
Starting out with the question will result in MUCH higher response rates than if you dump a paragraph or two of fluff about you, your company, the amazing team you have, etc ,etc...and THEN ask the question to the contact.
As for brevity - the shorter the email the better.
I challenge any of you sending emails like this to immediately follow up with a phone call to the contact asking the same thing. Watch your conversions skyrocket.
- hearmeroor 12y agojust to clarify, you are insisting we follw up with a phone call reiterating what we just had said in the email? i understand how it can differeniate you from the 100+ emails they recieve everyday but what benefits does it have by immediately follow up? i tend to give them 1-3 days to read + respond before a follow up
- marcomassaro 12y agoMarco here from the blog post. 100% true. I used to send emails with lots of fluff about what I was doing, building etc. Nobody cares. Its basically the equivalent of walking up to a stranger on the street and pitching them your business. They are basically going to ignore you and walk away... That's why the brief emails like you mention and asking a question convert so well. Put the focus on them. Thanks for reading