I can create 100% growth by changing my customer base from 1 to 2. Google can create 0.001% growth by adding another 100,000 customers (made up percentage, you

I can create 100% growth by changing my customer base from 1 to 2. Google can create 0.001% growth by adding another 100,000 customers (made up percentage, you get the idea). Is 100% > 0.001%? Not by my math. You know who is changing the world? Some engineer working on optimizing the cache lines on some Intel processor. Her work will, over the life of the chip, save millions to perhaps billions of hours, with similar effects on watts used, time wasted, and so on. Can that Intel engineer give #s to quantify her impact on the world? Not likely. It doesn't mean that it isn't there, nor that a rational person cannot recognize it.