So being an adventurer / go-getter / hero is walking down a concrete sidewalk admiring your surroundings through the lens of an augmented iPhone? I think that's

So being an adventurer / go-getter / hero is walking down a concrete sidewalk admiring your surroundings through the lens of an augmented iPhone? I think that's disingenuous marketing to people like myself, and I'd focus on what it really is (gamification of urban discovery) because the current proposition comes off gimmicky. When you talk about "adventure", I think the general consumer associates that with brands like REI, Patagonia, North Face, Cabela's, et al. Perhaps this is my own personal bias speaking but my gut says otherwise. Lastly, if I was in the military sacrificing my life to protect SuperTrip, I'd probably throw a fit about the "true heroes" phrase too. Is this app going to jump on a bomb for me? My advice would be to pick a market segment and laser focus on it and then grow from there (or pivot). Maybe it is "adventurers", in which case you need to ditch the urban scenery.