The first paragraph says it all: >According to Alan Morrison of PwC, "The new analytics is the art and science of turning the invisible into to visible...It's

The first paragraph says it all: >According to Alan Morrison of PwC, "The new analytics is the art and science of turning the invisible into to visible...It's about detecting opportunities and threats you hadn't anticipated, or finding people you didn't know existed who could be your next customers. It's about learning what's really important, rather than what you thought was important. It's about identifying, committing, and following through on what your enterprise must change most."