"Facebook allows behavior that users will later regret." What doesn't? If I wanted to, I could post on Hacker News right now detailed stories about my sex life,

"Facebook allows behavior that users will later regret." What doesn't? If I wanted to, I could post on Hacker News right now detailed stories about my sex life, and I'd regret it later. That doesn't make "negative feelings toward the brand". That makes "negative feelings toward the stupid shit I said online." Everybody says stupid shit. Facebook isn't a requirement. Meanwhile, unless posting photos and writing to people is "encouraging" bad behavior, Facebook isn't. Please look up the word "osmosis" and how to use it properly. I hate when people use words they don't understand.