You can think about where you see yourself in x years and act accordingly. Say you're more interested in startups vs enterprises, your best bet would be Faceboo

You can think about where you see yourself in x years and act accordingly. Say you're more interested in startups vs enterprises, your best bet would be Facebook and vice-versa. On the ethical side, without knowing the role specifics, I'd have a hard time considering Palantir. I'd also have a hard time considering Facebook though (still a little better on my ethical companies ranking). Best of luck!