Yes this might be a dumb way of deciding where to work, especially because you might be able to negotiate your salary based on the competitive offers you might

Yes this might be a dumb way of deciding where to work, especially because you might be able to negotiate your salary based on the competitive offers you might get. Ask yourself: - with which of the companies (mission and strategy, as well as customers) can you identify yourself best? - where do you see yourself having a more pleasent work environment in regards to the people you would be working with and the working culture/environment? - what are your future career targets and which opportunity might increase the probability to reach them? what is the potential for the role? - what might be the goals, and can you identify with them as well as add value, of your direct reports?