True. A virtual store could also deliver in that department though, in that knife blocks and storage containers could always be situated in the neighbouring de

True. A virtual store could also deliver in that department though, in that knife blocks and storage containers could always be situated in the neighbouring department, no matter what the customer was actually looking for. The accessories and decorations in each in-virtual-store display could also be tailored on a per customer basis, depending on what Ikea knows about the customer. "Nice table, and I really like the placemats they have used on it...". One can imagine Ikea providing a "buy the lot" option in their payment process.