3 ms·

> Or the other obvious step (once 3D goggles mature) of replacing the physical shop with an online shop. I'm not sure they'd ever do that. They want you in the

> Or the other obvious step (once 3D goggles mature) of replacing the physical shop with an online shop. I'm not sure they'd ever do that. They want you in their stores. Their stores are structured so that you have to go through everything and see everything and activate that "nesting instinct." "Hmm, I want a chair, but that cutting board is really nice... and there's a knife block that matches it. And I guess I'll get some storage containers too. Might as well get lunch while I'm here."

femto 12y ago
True. A virtual store could also deliver in that department though, in that knife blocks and storage containers could always be situated in the neighbouring department, no matter what the customer was actually looking for. The accessories and decorations in each in-virtual-store display could also be tailored on a per customer basis, depending on what Ikea knows about the customer. "Nice table, and I really like the placemats they have used on it...". One can imagine Ikea providing a "buy the lot" option in their payment process.
bjelkeman-again 12y ago
Then they wouldn't have an online store either, and they do. I think an online 3D shopping experiment would work for them. Otherwise the competition will go that way and they would be leapfrogged.
- sdrothrock 12y ago
  They don't have an online store in most countries though, do they? Usually you just order and then you have to go pick up everything you ordered.
  - lmm 12y ago
    But you pick it up on the ground floor without having to walk through their carefully arranged showroom.
kalleboo 12y ago
The have an online store in several countries. I've heard from people who work there they're not expanding the trial due to shipping not working with their slim margins (paying for one person returning a sofa ruins the profitability).

3 ms·

> Or the other obvious step (once 3D goggles mature) of replacing the physical shop with an online shop. I'm not sure they'd ever do that. They want you in the

by sdrothrock 12y ago

femto 12y ago
True. A virtual store could also deliver in that department though, in that knife blocks and storage containers could always be situated in the neighbouring department, no matter what the customer was actually looking for. The accessories and decorations in each in-virtual-store display could also be tailored on a per customer basis, depending on what Ikea knows about the customer. "Nice table, and I really like the placemats they have used on it...". One can imagine Ikea providing a "buy the lot" option in their payment process.
bjelkeman-again 12y ago
Then they wouldn't have an online store either, and they do. I think an online 3D shopping experiment would work for them. Otherwise the competition will go that way and they would be leapfrogged.
- sdrothrock 12y ago
  They don't have an online store in most countries though, do they? Usually you just order and then you have to go pick up everything you ordered.
  - lmm 12y ago
    But you pick it up on the ground floor without having to walk through their carefully arranged showroom.
kalleboo 12y ago
The have an online store in several countries. I've heard from people who work there they're not expanding the trial due to shipping not working with their slim margins (paying for one person returning a sofa ruins the profitability).