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Ask HN: Why do fast food companies get away with this advertising?
This guy walks into a bunch of different fast food joints, orders food, and then asks them to re-make it to be closer in appearance to their advertisements.
https://www.youtube.com/watch?v=XrZFM2nvLXA
It got me to thinking ... if this were any other industry, this sort of advertising would be beyond the pale.
Imagine if a car manufacturer advertised their cars looking glossy and well equipped by default, and then when you turned up to the dealer, they were half-painted, rusty, and missing half the kit featured in the ads.
How is it that this seems to be okay for fast food manufacturers? Or is it done in all industries, and I'm just being blind to it?
- frostmatthew 12y agoComparing cars to food isn't a very good comparison since [on average] appearance is a much higher factor in a buying decision for the former. Think of all the times you've gone into a restaurant and ordered something from the menu without having any idea what it looks like. Have you ever purchased a car site-unseen?
- quantisan 12y agoYou might want to check out this McDonald's photo shoot video http://youtu.be/oSd0keSj2W8 http://youtu.be/oSd0keSj2W8 Everything on photos must be the exact same ingredients sourced for the menu. What's different is the efforts put into making and presenting them. Same ingredients, but 100X man-hours put into it.
- duncan_bayne 12y agoHmmmm ... so perhaps my analogy wasn't quite right. But there's still the fact that you simply can't get a burger looking like the ad from any Mc Donald's store I know of. Surely that's fraud?
- smeyer 12y agoOn the subject of cars, I recall seeing lots of tv ads for cars that featured options that were non-standard.
- bowlich 12y agoA better analogy would be sushi. I've definitely cut out sushi restaurants from list if the presentation or construction of the sushi roll is done poorly.