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Yo platform as a Launch Pad: Moto 360 launch or bad joke?
- minimaxir 12y agoWorth noting that Yo did a similar marketing stunt last week...which had absolutely no impact: http://valleywag.gawker.com/gimmick-app-yo-offered-gimmick-car-service-and-no-one-1625237703 http://valleywag.gawker.com/gimmick-app-yo-offered-gimmick-c... My theory is that Yo is milking its $1.5M seed money for counterintuitive marketing deals. The problem is that negotiating and completing marketing campaigns takes time, and Yo's 15 minutes of fame expired before then.