Yep, some companies I know have scaling issues with Mixpanel's pricing on the analytics side of things (because you end up paying basically 2-3c per user / year

Yep, some companies I know have scaling issues with Mixpanel's pricing on the analytics side of things (because you end up paying basically 2-3c per user / year just on the people plan, and probably another couple of cents for events) - it might work OK if your LTV is pretty high but for anything consumer oriented it's tough to scale to lots of users. I'd seen pretty good pricing from Amplitude ( https://amplitude.com/pricing https://amplitude.com/pricing ) at scale.