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Not really having paid much attention to how they did do their catalogs in the past, I just kind of presumed they were moving towards 3D instead of 'real' photo
by rasur 12y ago
Not really having paid much attention to how they did do their catalogs in the past, I just kind of presumed they were moving towards 3D instead of 'real' photography.. and I guess my assumption has been proved right (makes sense - it's a lot more flexible).
I can only wait for a well integrated 'select the furniture for your own house app/site/whatever'.. which.. makes me wonder if they're considering some of the opportunities presented by VR or - better - AR (such as Meta and others).
AR overlays of how furniture would look in your own home, would be quite neat!
- mng2 12y agoThey actually have AR overlays already. What you do is lay the catalog down on the floor, and the iPad app uses it as a size reference to generate the overlay. It's a little finicky in practice but still pretty impressive.
- rasur 12y agoInteresting! I did not know that. Thanks for the heads up, I shall investigate further :)
- jrussino 12y agoThey actually provide a (somewhat limited) AR furniture placement iOS app as a supplement to the 2014 catalogue: http://www.ikea.com/ca/en/about_ikea/newsitem/2014catalogue http://www.ikea.com/ca/en/about_ikea/newsitem/2014catalogue http://www.youtube.com/watch?v=vDNzTasuYEw http://www.youtube.com/watch?v=vDNzTasuYEw