Hey there, we actually did that first before mobile ab testing: https://mixpanel.com/blog/2014/04/10/introducing-a-b-testing https://mixpanel.com/blog/2014/04/1

Hey there, we actually did that first before mobile ab testing: https://mixpanel.com/blog/2014/04/10/introducing-a-b-testing https://mixpanel.com/blog/2014/04/10/introducing-a-b-testing - it works for email, push, in-app, SMS, etc. We just didn't make a big stink about it.