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First, it's interesting that Mixpanel and Optimizely (both YC companies) are starting to compete in this space. Optimizely has mobile A/B testing as well[0]. S
by callmeed 12y ago
First, it's interesting that Mixpanel and Optimizely (both YC companies) are starting to compete in this space. Optimizely has mobile A/B testing as well[0].
Second, what seems to be an obvious need I haven't seen is A/B testing notifications. Notifications seem to be the "email drip campaigns" of the mobile world, so it seems like A/B testing both the frequency and content of those could bring big wins.
[0] https://www.optimizely.com/mobile https://www.optimizely.com/mobile
- suhail 12y agoHey there, we actually did that first before mobile ab testing: https://mixpanel.com/blog/2014/04/10/introducing-a-b-testing https://mixpanel.com/blog/2014/04/10/introducing-a-b-testing - it works for email, push, in-app, SMS, etc. We just didn't make a big stink about it.