The entire concept is very interesting and is a logical extension of the product catalog business (think about the impact of 3D and CG on movies, architecture,

The entire concept is very interesting and is a logical extension of the product catalog business (think about the impact of 3D and CG on movies, architecture, etc.). I've been experimenting with Blender and Skulptris lately and 3D modelling is quite amazing. A wonderful mix of technical and artistic skills. I wonder if IKEA will ever rethink their large super-store model and move towards smaller stores where you virtually walk into and interact with rooms and furniture.