I'm mystified when big companies think they can just barge into a new product category by slapping their name on a product and offering marginal benefits over e

I'm mystified when big companies think they can just barge into a new product category by slapping their name on a product and offering marginal benefits over entrenched competition. This definitely brings the Zune to mind. Newsflash: you need an edge to compete! Amazon needs to drop Fire OS and just make a damn good Android phone with some well thought through customizations/exclusive apps for a great price. Until then, I won't even believe that their own programmers are actually using these.