Am I the only one bothered by the misuse of the term Native Advertising. Why not use advertorial, which is more accurate and descriptive. Yes, an advertorial i

Am I the only one bothered by the misuse of the term Native Advertising. Why not use advertorial, which is more accurate and descriptive. Yes, an advertorial is a type of native ad...but paid search ads are also native ads. Turning atomic consumption units into an ad units (actual definition of native ads) is good for users. It creates a seamless experience and puts the onus on advertisers to engage authentically in a native way. It encourages content creation and doesn't interrupt our lives. Yes, advertorials have a foul taste about them and seem more manipulative than anything else...but its time we stop bashing native ads, advertorials are a very small piece of the native ad world.