Indeed, Dropbox can respond to google drive in two ways: (1) drop the price of the existing plan to match google drive or (2) increase the storage to compete on

Indeed, Dropbox can respond to google drive in two ways: (1) drop the price of the existing plan to match google drive or (2) increase the storage to compete on the $/GB/mo rate. Option 2 is much better for them because they can keep all their existing $9.99/mo customers on the same recurring plan even though the vast majority don't need the extra storage anyway.