Well, it's most likely that their product development cycle for this phone was just too long - the smartphone market moves really fast. Couple that with not hav

Well, it's most likely that their product development cycle for this phone was just too long - the smartphone market moves really fast. Couple that with not having supply chain heft that comes with time and big orders from your asian suppliers and mfgs, the phone wasn't going to be cheap either. But I think they knew all this. It starts the water flowing for them to get into the game. they have staying power, and over time, could start gaining market share. It's a long play, like most of Bezo's moves. The phone is really a just going to be part of the AMZN ecosystem too - they'll start lumping services on it for prime members, etc.