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Show HN: OptKit v2.0 released (CRO tool)

2 points by acoyfellow 12y ago

acoyfellow 12y ago
If anyone from the HN community has any feedback (I like it raw) please let me have it. Things are very far from perfect, but this is just the beginning. :)
bramm 12y ago
Great tool. Reminds me of Sumo.me. Are there plans to release other site optimization widgets?
- acoyfellow 12y ago
  Bramm- thanks a lot for the comment! Right now I see SumoMe as a great way to get things up and running, and pick and choose the pieces you feel you want. Super great service, fantastic team, products that just work. OptKit has a different trajectory. It might look quite similar now, but soon things will take a more powerful and customizable turn. We won't be offering more "widgets" per-say, but we will be constantly building for a very specific goal.. This may sound a little drastic, but soon after a few more big pieces get into place, the next phase is going to be introducing real-time trained machine learning models, in hopes of finding some predictable patterns. This would mean we could potentially predict the conversion rates of a visitor, in real time.. In theory we can possibly achieve a 100% opt-in rate, if this is actually feasible ;) I see OptKit becoming more of an automated personalization tool, as opposed to a simple widget. With a lot more emphasis on the segmentation, personalization, behavioral triggers, actionable analytics. I want OptKit to become the data driven marketer's dream tool.. Their swiss army knife. For example, our reports will tell you simple mean/median/mode of the temperature of your converted traffic. This might make it easy to extrapolate some really great tests at a glance at a graph. Have a hunch? Run a test! Have a doubting boss? Run a test! This is the vision as of now, at least :) Thanks for the comment feel free to ask me anything else :)
  - bramm 12y ago
    Sounds awesome! How far do you plan to go with personalization? Will the site change depending on the user? Or will it constantly morph based on the habits of the average user? Thanks for the response. Installed on my site http://gumwall.com http://gumwall.com.

2 points by acoyfellow 12y ago

If anyone from the HN community has any feedback (I like it raw) please let me have it. Things are very far from perfect, but this is just the beginning. :)

bramm 12y ago

Great tool. Reminds me of Sumo.me. Are there plans to release other site optimization widgets?

acoyfellow 12y ago
Bramm- thanks a lot for the comment! Right now I see SumoMe as a great way to get things up and running, and pick and choose the pieces you feel you want. Super great service, fantastic team, products that just work. OptKit has a different trajectory. It might look quite similar now, but soon things will take a more powerful and customizable turn. We won't be offering more "widgets" per-say, but we will be constantly building for a very specific goal.. This may sound a little drastic, but soon after a few more big pieces get into place, the next phase is going to be introducing real-time trained machine learning models, in hopes of finding some predictable patterns. This would mean we could potentially predict the conversion rates of a visitor, in real time.. In theory we can possibly achieve a 100% opt-in rate, if this is actually feasible ;) I see OptKit becoming more of an automated personalization tool, as opposed to a simple widget. With a lot more emphasis on the segmentation, personalization, behavioral triggers, actionable analytics. I want OptKit to become the data driven marketer's dream tool.. Their swiss army knife. For example, our reports will tell you simple mean/median/mode of the temperature of your converted traffic. This might make it easy to extrapolate some really great tests at a glance at a graph. Have a hunch? Run a test! Have a doubting boss? Run a test! This is the vision as of now, at least :) Thanks for the comment feel free to ask me anything else :)
- bramm 12y ago
  Sounds awesome! How far do you plan to go with personalization? Will the site change depending on the user? Or will it constantly morph based on the habits of the average user? Thanks for the response. Installed on my site http://gumwall.com http://gumwall.com.