To me this isn't additional regulation to standard contract law. A transaction is a contract between two parties, if the contract is intentionally deceitful you

To me this isn't additional regulation to standard contract law. A transaction is a contract between two parties, if the contract is intentionally deceitful you have the right to dispute it. So this it's great that they're putting it in print, because nobody's going to sue over a couple of items being added to your basket.