On one side I am considering the following: 1. Amazon has had financial success with the Kindle Fire http://www.businessinsider.com/a-look-at-amazons-kindle-e

On one side I am considering the following: 1. Amazon has had financial success with the Kindle Fire http://www.businessinsider.com/a-look-at-amazons-kindle-ecosystem-3-2014-2 http://www.businessinsider.com/a-look-at-amazons-kindle-ecos... They do not have market share, but Amazon's existing venture into Android tablets has started to pay off. You can see that in 2011 the payoff was no where as big as now. 2. This is their first phone Do we really expect their first phone to be successful? Its a huge marketplace that will take a lot to break into. I can't think of many net new smart phone makers besides Amazon in the US market. They need to get cell providers to buy into this phone. If they can't do that they are screwed imo. All that said these numbers are tragic if true.