I think that for many (most?) Fire tablet users, not having Google Play is a minor issue at best. I have many people in my family that love their Fire tablets

I think that for many (most?) Fire tablet users, not having Google Play is a minor issue at best. I have many people in my family that love their Fire tablets to death. They aren't even impressed by the iPad. It just does everything they need with no Play Store required. Read books, Facebook, web, games, movies (with Prime/Netflix) etc.