5 ms·
Every Dark Pattern is the brutal end of blindly following A/B testing.
by danielweber 12y ago
Every Dark Pattern is the brutal end of blindly following A/B testing.
- jacquesm 12y agoIt is the brutal end of blindly following A/B testing with the bottom line as the controlling variable. If you were to A/B test for user satisfaction instead (much harder to measure) you'd get a totally different result. A/B testing is a tool, you can use it for good or bad.
- noir_lord 12y ago> If you were to A/B test for user satisfaction instead (much harder to measure) you'd get a totally different result. I think you would pretty much get Amazon. Strictly from a customer point of view they are the company that would get the highest user satisfaction I would give any company. They do worry me though, that much power in some verticals is far too open to abuse.