I don't perceive Snapchat as the next great thing but I'd love to hear why you do. Really and truly -- I thought they were bonkers for not taking FB's offer, bu

I don't perceive Snapchat as the next great thing but I'd love to hear why you do. Really and truly -- I thought they were bonkers for not taking FB's offer, but I'm open to hearing why they aren't. Would you do me the favor of explicating? How can I make your explaining this to me worth your while?