I completely agree. I'm not huge into watching streaming but I'll be more likely to stay watching a stream for a lot longer than a YouTube video. Which for ad

I completely agree. I'm not huge into watching streaming but I'll be more likely to stay watching a stream for a lot longer than a YouTube video. Which for advertising purposes. They have more opportunities for either on page ads or intermittent ads between rounds/matches. Combined with the fact that most streaming. You develop more interest and involvement with a player or players. I don't care about a random keyboard or video card advertisement. But what keyboard or video card your favorite streamer is using seem like a far more valuable ad to pursue. The NFL and others have a lot of branding. And merchandising among teams. YouTube can't get people to buy shirts or random things of random funny fading videos. But I think it'd be a lot more likely for many to buy something relateded to longer term Fandom