Missing some obvious LOTR here, "return of the King" and "One does not simply walk into Canada". You even have the competition, Ronald McDonald, as a stand in

Missing some obvious LOTR here, "return of the King" and "One does not simply walk into Canada". You even have the competition, Ronald McDonald, as a stand in for sauron. I've been looking at it like a near startup style pivot. Can't out mcdonalds the mcdonalds company? Well then pivot and try selling unburned coffee and donuts. It could work.