"Quite simply, businesses who don’t comply face a loss of revenue. If you make a purchase, whether that’s buying goods or a service, on a non-compliant web site

"Quite simply, businesses who don’t comply face a loss of revenue. If you make a purchase, whether that’s buying goods or a service, on a non-compliant web site, you have the right to recourse through your nearest Trading Standards office. A failure to comply cancels the transaction. You can get your money back and keep the goods. If the sale was for a service or a digital download, the contract is cancelled and no further payments are due." ... has anyone successfully tried this in practice yet ? It would be good to know of "test cases" on sites potentially in breach. You can bet if complaints are upheld those sites will suddenly experience overwhelming interest from consumers :)