> In their case, it seems like most of the business is "coaches" to help SMBs with their content/inbound marketing. The amount of software/technology behind it

> In their case, it seems like most of the business is "coaches" to help SMBs with their content/inbound marketing. The amount of software/technology behind it is questionable. This is absolutely spot on. Lots of webinars, on-boarding, weekly training, more training than software oriented. Source: someone who was trained up on Hubspot software in a startup.