This is weird: Millennials "want to buy into a brand not just from it," said Mr. Easterbrook. He said McDonald's is developing mobile apps that will enable peo

This is weird: Millennials "want to buy into a brand not just from it," said Mr. Easterbrook. He said McDonald's is developing mobile apps that will enable people to access information about the company's social responsibility. "What we've got to do is find interesting and engaging ways to share that information with millennials, not old-fashioned corporate lecturing. ======== Right - mobile apps = increased sales for terrible hamburger.