I don't think this is the case for everyone. With my wife and I, I'm great at expressing loves in some ways (time together, helping out, general affection) but

I don't think this is the case for everyone. With my wife and I, I'm great at expressing loves in some ways (time together, helping out, general affection) but gift giving is not one of them - I never really got excited by gifts, I never think about buying them, and I always choke when I have to go shopping for a gift. I'm not a good gift buyer. Having said that, the few times I've gotten gifts, my wife loves it. If there's a service that helps me a) periodically remember that giving gifts is a thing that guys can do, and b) suggests a few good options, from which I can choose the most appropriate for my wife, why not? The romance of gift giving is in that the person took deliberate effort to brighten your day. If that effort involved asking somebody else to help me out, because I want to surprise her with something I'm not good at on my own, then that is still thoughtful / loving / romantic - I'm still doing it because I'm thinking of her and wanting to show love. I'd be interested to use this once it launches.