A few data points extracted from the slides by the author that I also found interesting: - Seventy percent of core loyalists online are also readers of the pri

A few data points extracted from the slides by the author that I also found interesting: - Seventy percent of core loyalists online are also readers of the print edition (meaning they subscribe or they picked up a copy in the past seven days). - Newspaper sites made next to no revenue from behaviorally targeted ads or local search advertising in 2008. - Classified advertising accounts for 16% to 22% of online revenue for newspapers, though that’s expected to decline this year.