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51% of newspaper executives think they can charge for online content
- jrwoodruff 17y agoA few data points extracted from the slides by the author that I also found interesting: - Seventy percent of core loyalists online are also readers of the print edition (meaning they subscribe or they picked up a copy in the past seven days). - Newspaper sites made next to no revenue from behaviorally targeted ads or local search advertising in 2008. - Classified advertising accounts for 16% to 22% of online revenue for newspapers, though that’s expected to decline this year.