I agree. I also think there are a couple of factors that might subjectively push people towards one of the answers, which will loose the OP's idea of this pool

I agree. I also think there are a couple of factors that might subjectively push people towards one of the answers, which will loose the OP's idea of this pool. 1) One of the provided design might be bad and so people will choose the other one. For example text balloons background is slightly grey and the space between the comments is bigger than the separation line on the minimal chrome. Also the separation line is the same color as the code example and the attached image border, which kinda makes a different perception of the whole content. So here I would choose balloons, because of this flaw. 2) The dummy content might look better in one of the two designs, which doesn't mean that the concept of the case is bad, but just the rendering. ( This can be solved by providing a design + content for the two cases that makes them look equally ( another subjectivism ) good. ) 3) Misunderstandings about the question. What is being asked here : Which one of those two designs is better? or Which concept is better?