Is having pastel coloured building blocks really going to help here? Serious question. In an attempt to reduce sexism in STEM, women have come up with sexist

Is having pastel coloured building blocks really going to help here? Serious question. In an attempt to reduce sexism in STEM, women have come up with sexist engineering toys. Goldie Blox has cute little animal character pieces, and now with Roominate, "[once] the building is built, they can decorate it with the included paper and other embellishments and use the motor to add electrical appliances". Both of them come in colours that are distinctly girly.