There's something very spooky about breakfast that no one really talks about - it's very same-y. Sure, you can find variety in brunches but typical breakfast f

There's something very spooky about breakfast that no one really talks about - it's very same-y. Sure, you can find variety in brunches but typical breakfast food (in the West) is usually eggs, (ham/sausage/bacon) and/or cereal/bread. As an example, if you go to an airport food court in the morning, you see Asian, Italian, French, Hamburger, Sandwich and Pizza restaurants all suspend their normal menu and offer eggs, a breakfast meat, and bread. No competitive differentiator. Maybe this is cultural, but I think it really has something to do with people's tolerance for variety when they first wake up.