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Amazon can re-target better than Google because they know about some products you browsed on Amazon.com? Google has your entire search history, click through hi
by ripberge 12y ago
Amazon can re-target better than Google because they know about some products you browsed on Amazon.com? Google has your entire search history, click through history, ad-interaction history and a ton of other data to target you.
- bostik 12y agoNot browsed. Bought. Maybe even more importantly, they know which products you returned and why. Public reviews on items are one thing and likely gameable, the direct merchant feedback form remains private between the merchant and the customer. And Amazon, of course, because they mediate the exchange. For pure marketing purposes that kind of limited view could be quite valuable indeed. As to what this means for me? More rules in AdBlock, I guess.