Their biggest innovation is something anyone can do that many others already do, and that is integral to entire industries "for the last three decades"? Wh

Their biggest innovation is something anyone can do that many others already do, and that is integral to entire industries "for the last three decades"? What’s striking about the Uber backlash is that the company is hardly the first to use dynamic pricing. There have always been crude forms of price differentiation—or, as it is known in economics, price discrimination. Regulations artificially stifling other taxi services while you claim/hope/fight they don't apply to you seems like a bigger and more critical one.