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Like patio11, I'm just going to give you my thoughts unfiltered. There are multiple levels on which this site is problematic. 1. Marketing Who are your custo
by jfarmer 17y ago
Like patio11, I'm just going to give you my thoughts unfiltered.
There are multiple levels on which this site is problematic.
1. Marketing
Who are your customers? Who is landing on this webpage? What information do they have? What information do they need to make a decision about whether or not to use/purchase/whatever your product?
What is your product, anyhow? Why are your prices in crazy units? Picodollars? Just talk like a normal person: "$0.30 per gigabyte per month."
It's totally self-defeating from a marketing perspective. I have no idea what you're selling or who you're supposed to be selling it to.
The goal of a landing page is to either convince me I need something or, if I know I need something, convince me you can meet that need better than anyone else.
2. Design
Nothing on this page catches my eye. I don't know where to look or click. There's too much text; don't make me think.
If you don't know how to design (I don't), pay someone to do it. You need to figure out what the first, second, third, etc. most important things are for your customers and then design the site in a way that directs them down that hierarchy.
Also: BIG. ASS. BUTTONS. See http://getdropbox.com http://getdropbox.com for a nice example.
3. Brand
It looks like the homepage for yet-another-open-source project (I know it isn't). Very academic.
If I were really concerned about the security of my online backups I don't think I'd trust this product.
If "backups for paranoids" is what customers really care about (did you go talk to customers about that, or did you just pick the tagline because you liked it?), I'd like to see evidence that people just as paranoid me are using it, too.
Tarsnap is an awesome product. I think this site doesn't do it justice.