Thanks for the kudos! I'm a relative newcomer to the group; we have some great programmers and product folks who have been growing this for years now. You rais

Thanks for the kudos! I'm a relative newcomer to the group; we have some great programmers and product folks who have been growing this for years now. You raise a number of interesting points. Our view is that by sharing our data, we can create an ecosystem in which third parties can make apps and services that make a better overall experience for the customers, and of course we hope that we'll benefit from that, however indirectly. The risks are relatively minor: our code is small and our team is small, so we don't cost much. And at least for now, we're not really serving up any data that you can't see on bestbuy.com, so we're not (yet) facing any large security issues. As for the use cases, I really think people are just starting to scratch the surface of what you might do with data from a very large retailer.