3 ms·
I engaged on conversations with his sister Viviane about using the brand in the past, but she's totally focused on reverting benefits to IAS and not just licens
by e40 12y ago
I engaged on conversations with his sister Viviane about using the brand in the past, but she's totally focused on reverting benefits to IAS and not just licensing.
Could you explain the above for those of us which don't understand it. (I'm familiar with Senna from the documentary of the same name... brilliant.)
- postit 12y agoViviane is Ayrton Senna's Sister, who manages both his historical assets and the Ayrton Senna Institute (https://en.wikipedia.org/wiki/Ayrton_Senna_Institute https://en.wikipedia.org/wiki/Ayrton_Senna_Institute) We had a meeting a couple of years ago about using Senna's name and helmet design on a mobile phone racing game. I was looking forward to sponsor her son Bruno in order to get the licencing, but the rules about licensing requires that you revert a percentage of the profit to the institute.