Except it's already happening quite a bit, the news part at least: http://www.niemanlab.org/2014/08/how-a-norwegian-public-radio-station-is-using-snapchat-to-co

Except it's already happening quite a bit, the news part at least: http://www.niemanlab.org/2014/08/how-a-norwegian-public-radio-station-is-using-snapchat-to-connect-young-listeners-with-news/ http://www.niemanlab.org/2014/08/how-a-norwegian-public-radi... There are some parallels with Twitter here. See what users and companies on your service are doing, then find a way to formalize it as a feature.