I do like "online backups for the truly paranoid" I think it gets the concept out nicely, but I remember the first time I looked at tarsnap being slightly confu

I do like "online backups for the truly paranoid" I think it gets the concept out nicely, but I remember the first time I looked at tarsnap being slightly confused about the mechanism. I don't feel like I'm much help because I can't tell what clicked when I suddenly felt comfortable with the idea. The security part doesn't need to be anything more than a nod toward that core. Maybe something along the lines of: Bomb-proof backup in two commands: <generate a key as simply as possible> <backup some files> Nothing terribly fancy but putting a glimpse of the exact product right on the front page seems good. A user can digest that there's (a) encryption (b) online backups (c) a nice pricing scheme in all of about 30 seconds.