> These lame baity titles are usually written by lame baity title specialists. Indeed there are many fingerprints on a story even if it has only one name on th

> These lame baity titles are usually written by lame baity title specialists. Indeed there are many fingerprints on a story even if it has only one name on the byline. Increasingly so in a world where there are "production" help from folks who are not strictly editorial (adding image assets or changing things for SEO purposes, for example). > Pity the author can't just tell us what he would have called it. Wired uses WordPress and WordPress creates a title slug on first draft save. It appears McMillan likely started with "The White House Dickerson" before it was sanitized, since that slug doesn't seem modified for keywording purposes (http://codex.wordpress.org/Function_Reference/sanitize_title http://codex.wordpress.org/Function_Reference/sanitize_title)